Linde MH – Content-driven solutions: Full service by Ergosign

Man with helmet and clipboard in a warehouse.

Ergosign designed the global website for Linde Material Handling.

Linde MH manufactures forklifts and warehousing equipment with retailers at over 700 locations worldwide. Ergosign's task was redesigning Linde's global online presence and centralizing the company's content management. To this end, the multifaceted requirements of Linde MH's network of retailers had to be considered, along with the design guidelines of both the parent company and the different countries. The solution was a flexible CMS building block system for retailers and partners worldwide. As well as the platform's conception, UX design, and technical implementation, Ergosign has taken over general website maintenance, technical support, editor support, and constant ongoing development of the company's online presence.

UX Design
Research & Insights

ApproachFull service worldwide

Ergosign has supported Linde MH successfully by developing country-specific online presences for several years. The relaunch, the use of templates, and the creation of a module set have created a cohesive look & feel for the websites. The independence of the country-specific and retailer-specific content and management via various editors has been solved using the digital experience platform FirstSpirit (CMS system) by e-Spirit. Overall, over 100 websites have gone live, following global requirements and guidelines in their setup and design.

ApproachForm ideation to helpdesk

From the initial ideation workshop, the first prototype, and today's finished website, constantly changing and developing with new roll-outs across various countries, Ergosign is Linde MH's supportive agency. Ergosign's whole service portfolio has proven useful over the years. Alongside our classic services, UX strategy, UX design, front-end, and CMS development, Ergosign also offers support in all maintenance tasks, provides a help desk with support for technical problems, and offers content support for editors via a ticket system.

OutcomeBackend with Firstspirit

The FirstSpirit content management system has been implemented to manage content. Alongside the system's initial setup and maintenance, Ergosign takes over the definition and development of the interfaces required to connect various data sources and services (e.g., product databases, external used goods marketplaces, job portals, media asset management, SOLR). Efficient management allows Linde MH to communicate globally and cohesively in various languages. User-friendliness means that multiple editors can quickly and independently work with the system. Ergosign's helpdesk is always available.

Ergosign is a certified e-Spirit partner.

About the clientLinde Material Handling - "Wir liefern Lösungen"

Based in Aschaffenburg, Linde Material Handling GmbH is one of the world's largest manufacturers of forklifts and warehousing technology. It has been setting new benchmarks in solutions for industrial trucks, fleet manamgent, driver assistance systems, and services for over 50 years. Linde MH has production and assembly plants as well as a global sales and service network in more than 100 countries, employing over 14,000 members of staff. The company is a European market leader with the brands Linde and Fenwick (France). The company has been part of the KION Group since 2006.

Ergosign portal design for Maingau Energie.
Screen of the responsive web design for Linde by Ergosign on a smartphone with a forklift.
Screen of the responsive web design for Linde by Ergosign on a tablet.
Screen of the responsive web design for Linde by Ergosign on a tablet.

Markus Kühner, UX Director, Head of Site Saarbrücken bei Ergosign

"Especially when it comes to developing a positive customer experience, a holistic view of the customer journey is immensely important."

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