A singular moment can decide between life and death in intensive care. The medical teams bear a tremendous responsibility and must be optimally supported. Hamilton Medical is a leading manufacturer of ventilation solutions for intensive care medicine. Ergosign redesigned Hamilton Medical's corporate website. The challenge was to create a comprehensive information and resource center for the various user groups and simplify ordering accessories and consumables. The development of a suitable information architecture was crucial for this purpose.
Successful redesign of the Hamilton Medical website
A website as an All-in-One-Hub
BriefHeroes in focus
Hamilton Medical commissioned Ergosign to redesign the corporate website, which serves as an information, e-commerce, and learning platform for various stakeholders in the medical field. As an all-in-one hub for different user groups in intensive care medicine, the intent is to ensure quick and easy access to content despite the high volume of information. Ergosign conceptualized, designed, and implemented the new web presence, with the design inspired by the new corporate design. The brand communication, including the visual development of imagery and corporate design, was developed by Geyst, a creative agency specializing in brand development.
Learn more about Geyst and Hamilton Medical.
ApproachConsidering on individual requirements
Supporting the various user groups was the joint focus of Hamilton Medical and Ergosign. Contextual observations and interviews on the individual needs of the user groups formed the core of our user research activities. In a synthesis phase, the collected insights on the future website were structured and subsequently established the basis for defining a flexible information architecture. In collaborative workshops, a central resource center was designed in which product documentation, study results, instructions and information videos can be quickly found, searched and filtered.
The relaunch resulted in a significant increase in website performance and improved customer satisfaction:
BOUNCE RATE REDUCTION IN %
MORE DOWNLOADS IN %
LESS SUPPORT REQUESTS IN %
OutcomeIntelligent information architecture
About the clientHamilton Medical
Empowering the frontline heroes of critical care - Hamilton Medical is an internationally leading provider of ventilation solutions for intensive medicine. Since its foundation in 1983, the focus of the more than 850 employees worldwide has been to support medical professionals in delivering the best possible respiratory therapy - for every patient, everywhere. Hamilton Medical is committed to making the work of medical teams easier, optimizing their workflows, and providing safe and lung-friendly ventilation for patients.