Move-to-Cloud: Migration at Linde Material Handling

Linde Material Handling operates over 60 websites in various languages and for a wide range of global markets. The core challenge was to fully and securely migrate all web projects, content, and systems to the cloud environment without disrupting ongoing operations. A particular challenge was the lossless transfer of the extensive, multilingual content inventory to ensure a seamless user experience and consistent brand communication.

The focus was on a structured and low-risk migration of the existing web projects to the SaaS-based cloud platform. To maintain familiar editorial workflows, the proven FirstSpirit CMS continues to be used, while the technical foundation was completely transitioned to a scalable cloud architecture.

Our services included:

• Joint planning and management of the cloud migration with Linde Material Handling and the internal IT department.

• Development and adaptation of the web projects for the cloud environment.

• Ensuring a complete and lossless content migration together with internal IT.

• Ongoing content support to ensure smooth operations during and after the migration.

The migration followed a structured Move-to-Cloud approach, emphasizing technical security, organizational transparency, and collaborative partnership:

• Analysis & strategy:

  Together with Linde Material Handling, an evaluation was conducted to determine which system components should be moved to the cloud. The FirstSpirit CMS was retained to ensure seamless editorial continuity.

• Planning & execution:

  The technical migration was carried out step by step, in close coordination with Crownpeak and Linde Material Handling. Key priorities included precise project management, adaptation of web projects, and comprehensive quality assurance of the content migration.

• Continuous support:

  Even after the migration was completed, Ergosign and Crownpeak continued to support the editorial team with technical assistance to ensure smooth operations and enable further development.

Thanks to close collaboration between all stakeholders, the migration of several projects could be carried out in parallel and without disruption.

The new cloud infrastructure combines scalability, efficiency, and future-readiness in a centralized yet flexible system architecture.

With the switch to the SaaS solution, Linde Material Handling's digital infrastructure has been sustainably modernized: load times have noticeably decreased, servers respond significantly faster, and the development team benefits from optimized, largely automated workflows, eliminating the need for manual interim steps.

Another advantage: the new platform enables direct access to features such as the Translation Studio, allowing faster and more consistent content localization. The product database is also now more stable and globally accessible – a clear win for international scalability. The project demonstrates that a strategically planned cloud migration is a key driver of digital efficiency, future-proof IT structures, and brand strength.

Linde Material Handling is a leading manufacturer of industrial trucks and intralogistics solutions. The company offers innovative products such as forklifts, warehouse technology, and automated systems that help companies worldwide make their material flows more efficient and secure. As part of the KION Group, Linde Material Handling operates globally and places great emphasis on quality, sustainability, and technological innovation.

Crownpeak is a leading provider of digital experience management solutions that enable companies to deliver seamless, personalized, and compliant digital experiences across all channels. With a comprehensive suite of tools that includes content management, digital quality management, product discovery, and privacy compliance, Crownpeak empowers brands to create impactful, accessible, and consistent digital interactions.