Tailored DXP solutions for every digital ambition

Esther Barra Lead Communication Manager • Lead Communication Manager

18/07/2025 • 4 minutes reading time

Why a DXP is essential for building a stronger digital brand

A Digital Experience Platform (DXP) isn’t just for enterprise e-commerce anymore. Today, businesses of all sizes — from startups to public institutions — leverage DXP solutions to deliver consistent, user-focused digital experiences across all channels.

Modern DXPs combine powerful content management, personalization, and integration capabilities to help you meet user expectations at every digital touchpoint — from websites and mobile apps to self-service portals. Technologies like headless CMS, modular frontend architecture, and AI-driven personalization form the foundation for scalable, future-ready digital ecosystems.

DXP Starter Package – Fast track your digital brand presence

Big impact with a lean DXP solution: For MedTech startup SPECTO Medical, we created a high-quality landing page that brings cutting-edge medical scanning technologies to life through immersive AR, VR, and MR experiences. Built using Storyblok (a headless CMS), the site is fully SEO-optimized, fast-loading, and perfectly aligned with the expectations of the healthcare market.

DXP Scale Package – Efficient delivery of complex web infrastructures

Enterprise-grade websites with speed and consistency — For STADT UND LAND, a major real estate company, we delivered an accessible, high-performance website powered by Storyblok. Over 850 pages were migrated quickly and seamlessly, supported by editorial training and accessibility enhancements.

Key results:

  • 2x increase in website traffic within 3 months of launch

  • Improved SEO performance via structured content and Core Web Vitals

  • Compliance with BFSG accessibility standards

  • Sustainable, scalable content operations

Rheinbahn, Düsseldorf’s public transport provider, set the standard for future-ready transit websites. Using Scrivito, we developed a flexible, low-maintenance platform with exceptional user experience.

Platform highlights:

  • MVP with seamless cross-channel UX

  • Fast, scalable development with Scrivito CMS

  • Design system for efficient content creation and cost savings

  • Centralized hub linking services like subscriptions and career portal

  • Tool-ready architecture for future integrations

  • Customer-centric features like digital travel planning and mobile ticketing

DXP Advanced Package – Scalable digital transformation for large organizations

Modular, accessible, and future-proof digital platforms — for Stadtwerke Düsseldorf, we delivered a modern web ecosystem that evolves with user needs. Migration from FirstSpirit to Storyblok was executed iteratively — without service interruptions.

Key features:

  • Modular design system in Figma and React

  • Integrated self-service tools (GraphQL, REST APIs)

  • Scalable Microsoft Azure cloud infrastructure

  • Hybrid migration of 800+ pages

  • Focus on accessibility and seamless user journeys

Another standout is the digital relaunch of Yippie, a green energy provider. By leveraging Scrivito, we built a flexible content framework for Yippie that accelerates product launches and reinforces their sustainable brand message.

Highlights include:

  • Headless CMS with centralized API-first content management

  • Lightning-fast time-to-market for new services.

  • Unified digital experience across site and e-commerce

  • Curated eco-friendly product offerings

  • Customer perks like everyday deals and discounts

  • Personalized messaging to attract and convert new audiences

DXP Public Package – Purpose-built platforms for the public sector

In collaboration with the Thuringian Ministry for Labor, Social Affairs, Health, Women and Family (TMASGFF) and Gebit, we developed the Thüringer FamilienApp — a centralized mobile app that helps families find and access public services. Powered by Storyblok and fed by multiple data sources, it’s intuitive, inclusive, and WCAG-compliant.

Core features:

  • Native app built in Flutter (iOS and Android)

  • Smart filters and personalized content

  • Government-managed editorial workflow via Storyblok

  • Accessibility compliant with WCAG 2.0

  • Cloud-native infrastructure on AWS

Digital experiences that connect communities

Our award-winning FichtelApp shows what’s possible when smart regional development meets digital innovation. Created as part of the “Smart Fichtelgebirge” initiative, this native app bridges the gap between locals, tourists, and regional decision-makers.

Launching in public kiosk formats by late 2025, the app enhances both everyday life and tourism in the region.

Standout features:

  • Native development for iOS, Android, and Windows

  • Editorial content managed via Strapi CMS

  • Rich media integration: video, audio, AR, gamification

  • Live event radar and local highlights

  • In-app community tools and push notifications

  • Integrated local info: mobility options, biking routes, etc

The bottom line: Your digital transformation starts with the right DXP

A flexible DXP doesn’t just support your brand — it scales with it. Its modular set-up enables rapid deployment of digital offerings, helping you stay agile in a constantly evolving market. With built-in SEO optimizations and smart content delivery, your brand becomes more discoverable, engaging, and relevant.

Smart AI integrations also power up your strategy — from accessible design and content automation to personalized user experiences.

A DXP also boosts operational efficiency, improves editorial workflows, and ensures compliance with legal standards like the Accessibility Strengthening Act. Whether you’re a startup, mid-sized business, or public entity — your digital presence will be future-proof, user-focused, and fully aligned with your brand values.

Esther is Lead Communication Manager at Ergosign and has been part of the team since 2022. She combines her passion for social media with strategic communication – and with in-depth expert content: she regularly publishes insight articles and case studies on topics such as AI, DXP, and mobility.

Esther BarraLead Communication Manager