We conduct research to focus early on impactful solutions. Our design process begins by diving into our client’s world. We establish an overview of the existing products, get to know the general goals and KPIs. Then we get in touch with users and customers. Of course, we also integrate our industry knowledge. User Research is crucial to reduce the risk of failure. It includes the user perspective as well as stakeholders and employees. This can reduce production times, especially in long-term projects.