From AI demos to real products: the masterclass showed why many companies remain stuck in the so-called “productivity paradox” — AI looks impressive in demos but often fails in everyday use, for example due to poor user experience, unwanted hallucinations, or legal uncertainties.
Together we, Ergosign and SKW Schwarz, used practical, real-world examples to demonstrate how AI can be successfully and legally integrated into products. One key takeaway: real value only emerges when user experience, technology, and legal frameworks such as the AI Act and the General Data Protection Regulation work hand in hand. Ergosign also introduced proven approaches such as the “AI Delegation Matrix” and “GenAI Ops,” showing how legal requirements can be embedded into product development from the very beginning — enabling AI projects that solve real problems while remaining fully compliant.
Beyond the Hype: Why AI fails – and how to create real added value
Highlights from Our Masterclass
Your Masterclass Key Takeaways
Would you like to receive the full content behind these key takeaways? The presentation slides will be automatically sent via email to all participants of the masterclass.
If you weren’t able to attend OMR Festival 2026 live, you can request the materials via our contact form — we’ll then send them to you by email.
Realism
Productivity is not created by the tool alone, but by a clearly defined process. Only when the workflow is right can AI unfold its true value.
Security
Legal compliance is not a barrier, but the foundation for sustainable and scalable AI solutions.
Masterclass Experts
SKW Schwarz & Ergosign
Together, we combine leading expertise in user experience, AI product development, and digital law. This creates the ideal foundation to demonstrate in a practical way how AI can be transferred into real products in a secure, user-centric, and regulation-compliant manner.
With our combined expertise, we are available as partners for future projects and support the successful implementation of AI and digital transformation initiatives.
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SKW Schwarz
SKW Schwarz is an independent full-service commercial law firm with around 120 lawyers across three offices in Germany. Their ambition is to think ahead in a world shaped by digital transformation, new technologies, and innovative business models. With a strong focus on IT, digital business, and artificial intelligence, we combine legal expertise with technical understanding, helping companies implement innovation in a legally compliant way.
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Ergosign GmbH
Ergosign is a digital service provider with around 170 experts developing end-to-end digital solutions – always with a human-centric approach. We combine strategy, design, technology, operations, and continuous development into an integrated approach. This enables the creation of accessible products, platforms, and digital experiences for organizations of all sizes. We use AI in a targeted way to optimize processes, support decision-making, and unlock value from data — for example through automation, chatbots, or intelligent search. Our goal is to integrate AI responsibly and in a user-centered way into digital solutions.
Our tip: Don’t miss our latest Ergosign webinars
Ergosign Webinar: UX neu denken: Design in der KI-Ära
Erfahren Sie, warum erfolgreiche KI-Produkte neue UX-Methoden, Denkweisen und Prozesse brauchen.
Accessibility Made Easy – How to Make AI Your Partner
Learn how AI-powered tools can help you identify and fix accessibility barriers.
Ergosign Webinar: GenAI Ops for Reliable AI
Learn how GenAI Ops makes generative AI reliable – with strategies for quality, testing, cost control, and stable systems.
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Get in touch now
If you would like to receive the slides or have any questions about the topic, we would be happy to hear from you. Even if you have questions about the masterclass or would like to continue the conversation, feel free to get in touch with us at any time. We look forward to exchanging ideas with you!
