THE DIGITAL WORLD OF GLOBUS

CONSCIOUSLY DESIGNED CUSTOMER EXPERIENCE
shopping
app
live consciously
Digital Product Presentation by Ergosign for Globus
Globus
Coffee pads "strong"
Available at your market
224 g (1,33 € / 100 g)
2,99 €
2,99 € incl. tax
1 Piece
Design and Font of Promo Code

THE STORY

For more than three years we have been working together with Globus on numerous UX design projects. The comprehensive goal: to provide customers with a rich range of food, high-quality items and advice digitally.

Throughout our many years of cooperation, we created a new world of design: for example, with the design of the website, the app and digital content that can be used in the local market.

Experience our projects in this small extract from the Customer Journey.

THE WEBSITE

Before heading to the Globus market, customers start on the website. Here our editors offer diverse content that fits the selected market.

Personalisierte Marktauswahl: Pin für Markt 1 Personalisierte Marktauswahl: Pin für Markt 2 Personalisierte Marktauswahl: Pin für Markt 3
Nutzerauswahl der eigenen Marktes Entscheidung

In addition to inspiration and Globus services, the website also provides customers with access to their “My Globus” area, where Globus offers them numerous benefits. We designed this according to the customers’ needs and requirements of the Globus editors.

Services
Personal My Globus area
Website area with personalized information
Special content sites
Recipes and tips

Our website’s redesign focuses on a flexible, responsive presentation of the existing concept. All pages function optimally in all breakpoints - from desktop sizes to tablets and smartphones.

responsive website

The design of the user interface for the online product catalog was a milestone of our project. Customers can simply add products to their shopping list for their next purchase and intuitively use the online ordering services for gift baskets, party platters or products from the fresh produce counters.

Product tile with pizza dough
Tante Fanny
Pizza dough XXL
Available at your market
0.55 kg (4,53 € / 1 kg)
2,49 €
2,44 € incl. tax
1 Piece
Product tile with cheese
Kerrygold
Irish pizza cheese
Available at your market
150 g (1,33 € / 100g)
1,99€
1,95 € incl. tax
1 Piece
Product tile with paprika
Local
Organic bell peppers
Available at your market
0.4 kg (7,48 € / 1 kg)
2,99 €
2,93 € incl. tax
1 Piece
Product tile with sauce
Alnatura
Organic tomato sauce
Available at your market
0.35 l (5,11 € / 1 l)
1,79 €
1,76 € incl. tax
1 Piece

THE RELAUNCH OF THE WEBSITE WAS A COMPLETE SUCCESS!

Growth in number of website visitors

24,4 %

Increase in page views

19,5 %

Extension of the visit duration

7,2 %

The App

After the customers inform themselves on the website, they can use the app we designed when shopping in the store. The content as well as the look and feel are seamlessly integrated into the customer experience.

App design by Ergosign
App design by Ergosign
App design by Ergosign
App design by Ergosign

The products that made it onto their shopping list via the website are synchronized across devices. Before and while shopping, users can use the app to browse the current offers of their “Local Hero” and add them to their list.

THE DIGITAL COLUMN

If customers in the market are out and about without a smartphone, they can still enjoy the digital advantages of the “My Globus” world - with the “Digital Column”. Our redesigns can now be experienced in all Globus markets.

marketplace
stele device

We designed not only screensavers with a high affordance character that encourage customers to interact, but also pattern-based layouts for different content types such as recipes, job offers or coupons.
The concept focuses on the intuitive provision of digital content, which is placed clearly in the foreground thanks to our reduced basic design.

BEHIND THE SCENES

USER-CENTERED DESIGN

…is our focus. Our projects would not be ours if we did not focus on what the target group(s) need, how they interact with the digital products and content they are interested in.

That is why we do much more than just design for UX: We ran an Ideation Workshop with the Globus team to find out how, for example, the existing columns can be most sensibly integrated into the new digital world. Together, we sketched the concept of the new columns, incorporating known usage and interaction data and, deriving from this, selecting content that is most relevant and interesting for customers.

Of course we tested concepts and designs in our usability lab with different potential users before passing both on to development.

Makes you want more! Testing participant on the 'My Globus' dashboard

You quickly figure everything out. Feedback on the "digital bulletin board"

Green and orange look familiar and belong to Globus. Impression of the 'My Globus' area

THE PATTERN-BASED DESIGN SYSTEM

Through our projects we created a uniform design language based on the existing corporate identity. This allows us to create confidence and recognition value. Customers quickly figure out the digital offers and associate the designs and patterns with the Globus brand.

example

Our Sketch Design Library contains specifications for fonts, button types, colors and icons. This allows us to quickly and clearly refer to previously defined styles during the design process, thereby producing a consistent look and feel. The Ground Controls and defined dialogs of the website can also be abstracted for other products, such as the app or the digital columns.

DIGITAL EXPERIENCE PLATFORMS

In our projects with Globus we can show how a holistic approach has a positive effect on the brand, appearance and customers. Further information about our services are available on our landing page.

FIND OUT MORE
Let's shape the future together! Meet us in our offices in Germany, Switzerland and China for an inspiring talk.
walking person
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