A Digital Experience Platform, or DXP, allows for maintaining content and data independen from touchpoints, thus creating the foundation for an actual omni-channel strategy for content, services or e-commerce. In addition to seamless data processing, the look & feel, and interactions must also be adaptable to the touchpoint in order to ensure a consistent brand image.
Essentially, it is people that create successful digitalization. Therefore, the employee experience is just as important to us as the customer experience.
Only with the right "tools" can your employees create the best possible customer experience. It requires the appropriate data basis, optimized IT processes, and structures. There is no predefined set of technology for this, but it is clear that traditional CMS solutions no longer meet the requirements. We will advise you on the best solution for your needs.