Think – Make – Check. We create a future-proof strategy for your digital products, together with you.
What user experience do your customers expect from your product? What are the technologies your customers will deal with in a few years? Already at the early stages of product development, we help you in taking and implementing sustainable decisions.
Our approach is a collaborative one and is based on proven design thinking methods as well as modern Lean UX approaches. In joint workshops we accurately summarize your visions by means of quick prototyping and lightweight validations, we reduce risks and pave the way for a successful product.
We evaluate your solution and your competitors’ products. Thanks to our know-how we are familiar with UX trends and produce new ideas. Together, we identify the most risky assumptions and define a specific approach for your review.
Together, we will develop a hypothesis about your customers and users. We define the different target groups and create user and buyer personas. With well-founded methods, such as focus groups, context analyses and diary studies, we validate our assumptions with the result of clear ideas about your target group.
In joint workshops we create user story maps and “how might we” questions. This way we find your niche and provide you with valuable insight. Using design-thinking methods, in the first ideation phase we create initial design ideas and then discuss and evaluate these with you.
We create interactive prototypes for the most risky design assumptions. Your product receives its first face and it becomes more clear what it will look and feel like. This way we check how real users interact with the design and can identify the substance of our hypothesis.
The knowledge accumulated from the previous steps flows into the features for the minimum viable product (MVP), the first version of your product. In joint workshops we prioritize and develop a roadmap for the next releases. This way we identify with what USPs you can stand out from the competition and inspire your customers and users.
It is our aim to develop your product to market readiness as quickly as possible and to consistently improve it in short release cycles. We develop the MVP with our design and development services. Lean and agile, in close cooperation with your team. With appropriate user research methods, such as for example A/B tests, we measure the success under realistic conditions which allows us to draw conclusions for the further development.