UX Strategy Header
We put people and their experiences at the heart of your digital strategy.

Design Strategy

We envision and shape services that simplify the experience for your customers and employees and strive for omnichannel excellence. We (re)invent your services to drive your business, make new connections, and create values for various stakeholders.

Product Innovation

We shape, build, and develop powerful digital and connected products. Together we define the product strategy, all necessary steps on the product roadmap, and finally develop your product ready to market without UX dilution.

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We conduct research where people gain their experiences.

Internal Insights

To align new products with your existing strategies and to shape solutions your organization can work with productively, we need to understand your business, dynamics, and culture.

External Insights

We will get in contact with users to truly understand their needs and experiences along their customer journey. Ultimately, we’ll make sure each phase delivers a delightful experience.

Quick dive into your strategy: our workshop formats


Let’s find innovative solutions to add value to your customers and business.

During this one-day workshop, we want to explore possible opportunities for innovative services to improve the experience your customers have. Let’s also explore possible ways to expand your business, which you haven’t considered yet.

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CX Check-up

Our quick check on the experience your customers have with you.

During our CX Check-Up, we will imagine the effectiveness of your service or the service you are planning to build. We will apply design thinking methods to create assumptions about how your customers perceive your service. Based on these insights, we can create innovative solutions for your customers and your business.

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Envision the future

A trend-based view into the future.

The market is evolving quickly and your customers' expectations are growing with it. But where is the journey going? During this one-day workshop, we will look into a potential future and generate ideas for you to be prepared best for it.

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UX Strategy Workshop

We create a holistic picture about the experience people have with your services or brand.

Customer Insights

To create people-centered solutions you need to base your strategy on a deep understanding of their needs. We help to identify these needs and analyze the experience they have when they interact with you.

Experience Mapping

We can support you in various ways: we identify problematic areas along your customer journeys and provide solutions to improve them or orchestrate your digital ecosystem to optimize its potential.

Ux Strategy Post Its

We review your service, product or organization for connections and new values for stakeholders.

Envision the northstar service

To put your strategy into reality, a vision based on the common view and decisions of all stakeholders is crucial. We can both help to define and create this vision for you.


We will support you to realize your vision and enable you to organize your work streams with a clear roadmap. We will define the steps towards your vision which add value for your customers and your business.

Measure Design Efforts

Your design investment efforts can be measured. Together we define crucial KPIs aligned with your strategy and measure the results of our project and strategy. Both will make improvements visible and enable you to trigger the next strategic decisions.

Data-Driven Design

To create people-centered experiences, a data-driven approach is recommended. If you know how to interpret data it tells you how people use your products or services and hence prioritize its evolution.

Case Studies



Lufthansa Technik
Lufthansa Technik

Lufthansa Technik

Let's shape the future together! Meet us in our offices in Germany, Switzerland and China for an inspiring talk.

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