16 million. This is the number of website visits of the SR in 2018. The Internet offer was called up more frequently in the past year than ever before. We are proud to have contributed to this success.
In cooperation with the editorial team and the webmasters of the SR, we supervised the relaunch/redesign of the online portal. Together we not only managed to focus more on the users and their wishes and needs, but also to create a uniform and clear design for the different radio waves, the television and the SR media library. In addition, end devices such as smartphones, tablets or desktop PCs are now also supported by the website.
"We managed to develop an optimum solution for all target groups due to close cooperation between the editorial team and technicians."
— Markus Kühner, UX Manager
And the numbers speak for themselves: Since 2017, the number of visitors to SR.de has increased by 14.7 %. In the same period, page impressions (PI) also increased by 8 %, reaching 54.2 million in 2018. There was also a particularly strong increase in use via mobile devices.
SR program director Lutz Semmelrogge is more than satisfied with SR.de's clear layout and modern design:
"I am very happy that SR.de is so well received by our visitors and that the mobile playout is so appreciated."
You can find extensive information on our cooperation with Saarländischer Rundfunk in our case study.