Hardly any other topic has fascinated our society like Artificial Intelligence.
Artificial Intelligence can support people in many ways. In some disciplines it is already superior to humans.
So it is not surprising that many industries are investing more and more in research. Whether self-propelled cars, intelligent industrial robots or big data analytics: the fields of application are manifold.
Especially the interaction between UX design and Artificial Intelligence can prove to be a real dream team when used in the right context. Because: An efficient search UI paired with visually appealing design will not set new user experience standards if the search results are not relevant. Conversely, the best search results do not automatically deliver a great user experience if they are presented to the user in the form of a complex, visually dusty UI. However, if both disciplines are cleverly combined, user experience can be raised to a new level.
We want to support our customers competently in this respect so that synergies between UX and AI can be identified and optimally exploited. In order to strengthen our knowledge in this area, we have educated ourselves further in this topic.
During a talk on April 12, Dennis Maier, AI Researcher at CAIRO AG, explained in detail what challenges he and his team faced within their first AI project.
Especially when AI is used to identify specific image patterns that go beyond ubiquitous objects and creatures, it is not enough to connect AI services from Microsoft or Google. But what can we do if the services of industry leaders fail? What is necessary to provide the missing functionality? How do you train and test AI and which process model is suitable?
Dennis Maier gave a highly exciting, extremely instructive talk in which both our UX software engineers and our UX designers could learn a lot.
Many thanks to Dennis and CAIRO AG.
Complex algorithms are also used for autonomous driving. The lecture "UX Challenges in Autonomous Driving" by our Managing Director Professor Dr. Dieter Wallach and Professor Dr. Jan Conrad (University of Applied Sciences Kaiserslautern) at the UIG Conference 2019 in Mannheim not only dealt with this part of a project, but also with the challenges for UX designers.
In addition to ethical aspects, which are still being discussed, there are countless ideas and challenges in the field of networking and communication of (semi-)autonomous vehicles that need to be discussed, evaluated and implemented.
We are pleased to be able to constantly deal with topics outside our daily business and to contribute our own ideas both in research and in customer projects.