Social Media

Social media or web 2.0 involves technical innovation accompanied by a paradigm shift in terms of interaction between users. This shift deeply influences standard expectations of modern user experience.

From Consumer to Producer

From Consumer to ProducerSocial media includes all types of media characterized by a high degree of social connectivity and collaboration. In contrast to classical mass media in which information is sequentially distributed to many recipients by just one sender, new media makes a multiplicity of parallel information streams possible.

Consequently, each recipient becomes their own sender, making knowledge and information available and accessible in an unprecedented manner. These advantages that are inherent in social media open up great possibilities. The relevant concepts can be profitably introduced in the context of business applications, e.g. in mash-ups.

Case Study

Case Study earthfaves

Learn more about the adoption of reputation pattern in the tourism industry. (Read more.)

   

Case Study

Case Study IDS Scheer

ERGOSIGN supported IDS Scheer in the design of a mash-up based business intelligence application. (Read more).

Opportunities and Challenges

This paradigm shift poses new requirements to the discipline of modern user interface design regarding both native and rich internet applications:

  • Attributes such as transparency, security and privacy play an increasingly crucial role in the users’ mental models.
  • The ubiquitous availability of intuitive ways to communicate and network means that users handle their attention more consciously and find the first steps easier.
  • Users expect to be able to dock their own content easily across applications (mash-ups). This is a challenge for the design of consistent user experience.
  • Platforms like Twitter prove that the mixture of minimal functionality with a harmonious, carefully thought-through design can evolve into a modern success story.

ERGOSIGN advises you in the selection of the right community strategy and designs its implementation specifically for your particular target group. Selected instruments could be the introduction of community-based incentive concepts, the representation of social activity and users’ reputation, or the visualization of mash-up applications.