Product Strategy
The user interface is increasingly the unique selling point of an interactive product. For this reason, it is vital to bear in mind the overall product strategy during all phases of the development process. ERGOSIGN supports you in shaping such a strategy and in extending the range of requirements.
Holistic range of requirements
The analysis phase in user-centered design puts the users’ usability
requirements at the center. This focusing is inevitable, but it is important to
widen it.
Usability requirements need to be viewed in light of a broader context in order to design a product which not only excels in usability, but also succeeds on the market or in your organization.
For this reason, it has always been part of ERGOSIGN's strategy to form a comprehensive overall picture of the usability requirements, and of our customers’ marketing and development goals.
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Strategy definition with all stakeholderThe diverse objectives in the design process are based on the multifold roles existing in a large company. In this respect, it is essential for us as an external service provider to understand the organization’s structure as well as its culture to be able to take into account the various perspectives and to communicate effective. This understanding is essential, especially for medium- and long-term projects, and enables us to catalyze the formulation of a long-term product strategy involving all stakeholders. |
Cross-product Strategy
Usually, a company has many products which vary according to life-cycle stage, generation, target group or sophistication. At a certain point, most customers request the design and implementation of a strategy of harmonization to achieve a coherent corporate identity or to reduce costs
Here, a one-size-fits-all approach may not be appropriate. Different user interface design solutions may be desirable and can depend on factors such as technology, target group and context of use. ERGOSIGN supports a number of well-known companies in standardizing the user interfaces on the one hand and in systematizing the scope for the application of different solutions on the other hand.