UX International
In the era of web applications and interconnected hardware, new product releases are available simultaneously in many countries, if not worldwide. Thus the early consideration of intercultural aspects plays a crucial role especially in agile design processes.
International Design
Be it color coding, shape preferences or social requirements like openness, user experience relies heavily on local cultural parameters. Thus it is a fallacy to equate internationalization with localization, which usually just covers the translation of texts.
ERGOSIGN supports clients worldwide by conducting international acceptance tests to check culturally-based preferences and expectations. In addition, by testing and designing intercultural compliant metaphors, we ensure that icons and key visuals are culturally appropriate.
International Concepts
The term globalization describes the principle of merging globally established trends with the prevailing local conditions and with the deeply rooted mental models across all contexts from industry and business to consumers. This growing trend also represents our guiding principle for international conceptual design. For instance, the users in a collaborative workflow could be very similar, but the hierarchical relationship between the participating roles might be very different in different cultures.
International Network
By teaming up with strong international partners and focusing on the so-called BRIC states, ERGOSIGN can provide international UX services that emphasize the local application of soft- and hardware:
- Requirement analyses
- User interface concept studies
- Usability and acceptance testing
- On-site design support